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How to Use Pay Per Click AdvertisingSecrets to Using PPC to Make HUGE Amounts of CASH
Dear Business Partner and New Affiliate, Pay Per Click (PPC) advertising is where you spend money with an advertiser to get clicks through your affiliate link to my website. In others words, you spend money to make more money. Let's say you spend $100 on clicks through Google Adwords, and you make $200 by selling copies of the WLC System based Programs. I bet you would take that $200 profit and spend it to make $400, wouldn't you? I know I would. I'm going to show you how to do just that with pay per click and the WLC Programs. There are a ton of secrets I've learned over the past few years. I'm going to share those with you today so you're making money immediately. Do You Realize the Amount of Money You Can Make Promoting a Health and Fitness Product?Getting a better looking body, feeling great, getting stronger, losing body fat, building muscle, better performance, better health -- everyone wants at least one of those things. Notice I said everyone... that's a whole lot of people throughout the world. The WLC Programs appeal to MOST people in this world. There are millions of people EACH day searching on how to lose weight, how to build muscle, how to lose fat, get six pack abs, and similar searches. I'm talking millions and millions of people every single day. If you can just tap into a very small percentage of these people, you can make hundreds or even thousands of dollars EACH day. There are some affiliate marketers -- the top dogs in the industry -- making millions of dollars EACH month alone. Can you imagine making millions of dollars in a single month? That's EXACTLY what's possible... I know you'd be happy with $30,000 each month, though, right? Making $1000 each day is more than possible with 'Pay Per Click' strategies you are about to learn. A Definitive Guide to Google Adwords... A Tool You Need:There is a ton, and I mean a ton, of things you need to learn about PPC to be successful. I'm going to go over some of the secrets I've learned today, but I have to refer you to the guide I've studied now for about a year. It goes over all the basics, which you need to know. The guide I'm directing you to does cost some money, but it's well worth the cost... you will get your money back very easily if you plan on using pay per click to make the big bucks. In fact, you can't make a better investment if you are going to use Pay Per Click. I would have to make a 200-page guide just to match the Definitve Guide to Adwords by Perry Marshall. And I'm no where near the expert on Pay Per Click that Perry Marshall happens to be. You will be more than happy with your investment if you get Perry Marshall's guide today. He's the best there is in the PPC business. I've learned almost everything I know about PPC from Perry Marshall, and it's helped me make a HUGE amount of money. It will help you do the same. I would tell you everything I've learned from Perry Marshall, but I don't think it's fair because that's his business and that's how he makes a living. I will give you my secrets, though. BUT please, if you are planning on using PPC to make the HUGE amounts of money -- get yourself a copy of the Definitive Guide to Adwords because it will save you a HUGE amount of money in the long run. Once you begin reading, you'll know you made a GREAT investment. I can't promise that the deal will always be available, but when I bought the Definitive Guide to Adwords from Perry Marshall, I was given $75 free in Adwords money. That alone paid for the product. So really, you are getting the guide for FREE if you plan on using pay per click to make money. That at least gives you $75 to experiment with, but remember... I can't guarantee that deal will always be available. Now onto some of my personal secrets to using PPC... Here's the KEY to Making Money With PPC Through Google Adwords... The Concept Explained HereYou will be bidding on keywords. For example, when someone does a search on google for "weight loss" they will see ads along the top of the search results and down the right side of the page. When someone clicks on those ads, the advertiser (soon to be you) will pay for that click. If you're advertising for one of the WLC Programs, that person will be sent to my sales page. If they buy a single program, you make about $27 for the sale. If they buy one of the upgrae packages, you make even more! So you paid for that click to get someone to my sales page in the hope that they buy one of the programs. The above scenario is Pay Per Click through the Search Network in Google. You can also run ads through the Content network. Have you ever seen Google ads mixed into a web page? Those are content network ads, and you can make your own ads to be placed on websites related to keywords you choose. So you can make your own ads to be placed on related websites that run Google ads. When someone clicks through, you have to pay for that click in exchange for the visitor to my sales page. The key is to get the cheapest clicks possible so you get more chances to make money. For example, if you pay $1 per click, you only have 27 chances to make a sell in order to break even. If you pay 5 cents a click, you have 540 clicks to sell one in order to break even. I guarantee I will sell one of those copies if you send me 540 people -- probably a lot more than just one. The better ads you write and the better it matches with my sales page... the more visitors we can convert into sales together. For example, you don't want the visitor to think they are clicking to learn more about a bowling ball when, in fact, you take them to a website selling basketballs. So, I'm going to show you how to get the cheapest clicks and write great ads so that you get the visitor to read the sales page. If the visitor actually takes the time to read the sales page... most likely that visitor is going to buy or at least sign up for the newsletter. If they sign up for the newsletter without buying, I have 60 days to convert that visitor into a sale for you. So, the goal is to get them to buy immediately. The backup plan is to get them to sign up to my mailing list so I can convert them for you within 60 days. How to Use the Content Network to Get Cheap ClicksMany of the experts in Pay Per Click used to tell you that the Content network was a waste of time. The search network allows you to get more targeted visitors because you know exactly what they are searching for. BUT, clicks through the Search network will cost you more money usually. With the content network, you can get clicks on your ads for little to nothing. You can get a huge number of clicks for only a few cents. If you learn to use the Content Network correctly, you can make a HUGE amount of money by driving traffic through your affiliate link for only a few cents per click. You see... if you drive a customer to me for only a few cents, I can easily convert them to a sale within 60 days if they are truly interested in your ad that they clicked on. That's why it's very important to write good ads that a customer will ONLY click on if they are interested. That way, you send me TARGETED traffic that is easier to convert. Conversion rates go up and both of us make more money. Make sure you keep your Search Network ads and Content Network ads in totally different campaigns. You can then set your max bid per click on the Content Network for a very low amount... say in the neighborhood of 5 to 10 cents max. That way... you will never pay over that max amount per click. Once you start your content network ads, you will see how much traffic you can drive to my sales page with the keywords you've chosen. Then you can adjust to get more traffic and make MORE money. Trust me, there are millions of people looking for health and fitness information each day. Let's tap into that huge source of traffic and make some money. Creating a Great Keyword List That Produces ResultsThe WLC Programs are muscle building AND fat burning programs. You actually get two programs for the price of one with each package we sell. The user can decide to either focus on building muscle OR burning fat. They will probably get both, but I advise them to only focus on one as their goal. Since this program does it all, you have even more keyword options you can bid on to drive traffic through your affiliate link to my sales page. I suggest going to Google's External Keyword Tracker or you can use the same keyword tool within your Adwords account to get keyword ideas for the content network. You can start with keywords like this:
Enter keyword 'building muscle' in Google's keyword tool. You'll get keywords like gain muscle, muscle growth, how to build muscle, muscle workout, gain weight fast, how to gain muscle, gaining muscle, build muscle fast, gain muscle mass, and about 800 other keywords just from that simple search. The more relevant keywords you can find -- The larger amount of traffic you can drive to the sales page and the more money you can make. I hope you are beginning to see the possibilities here. Remember, the key is to get cheap clicks. From there, you can even continue to drill down each keyword further by entering your new keyword into Google's keyword tool. Take "build muscle fast" and drill that keyword down. You'll get keywords like: build muscle mass fast, gain muscle fast, how to build muscle fast, build muscle quickly, and hundreds of other potentially cheap keywords. The possibilities really are endless. Get creative here and you may even tap into some keyword area that will have you making millions of dollars. Whatever you do, though, please get a copy of Definitive Guide to Adwords. You'll get some great tips, tricks, and secrets on using the search and content network. You'll know exactly what options to choose after you read that guide. There's a great section on using Google's Wonder Wheel to setup Content campaigns. You don't want to miss that! How to Write Ads That WorkThe KEY to writing good ads is to not only pique curiosity BUT you want the person clicking that ad to actually read the sales copy after clicking on the ad. Let's look at an example... Which of the ads below pique your interest and would have you searching through the sales page for the promise in the ad? How to Build Muscle
OR Unique Muscle Building Secret
Which ad do you think converts the visitor better? Hopefully, you chose the 2nd ad. You see... with the second ad, the reader isn't expecting to be sold a guide on building muscle. If a reader thinks he/she is being sold to from the beginning, they will probably just click on the ad and click back as soon as they find out we have something for sale. The first ad really has a "sell me something" feeling to it. The second ad promises the reader a "unique" muscle building secret that will end their frustration with building muscle. The visitor will then click on the ad and begin searching through the sales copy looking for this secret. If a visitor actually reads some of the sales copy, we have a GREAT chance at converting that visitor to a sale. You will also notice other differences in the ads above... the second one uses all lower case letters. Doing so makes the ad look less like an "ad" that is only trying to sell something. People don't like being sold to. I hope you see how this works... you've really got to get inside the head of our potential customer. You will find more tips and tricks for writing ads that really work as you go through the Affiliate Section of the website. IMPORTANT: If you are planning on using Pay Per Click strategies at all, please be sure to read Lesson 7... it's very, very important and will save you lots of money and frustration. Affiliate Secrets to Making MoneyTable of Contents for The Course That Will
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